Theme Park Shows - Concept Designs

I was part of the process for developing original concepts for entertainment offerings at two UK theme park resorts. This project involved creating unique character designs and concepts for two live shows. My goal was to develop immersive and engaging entertainment that would resonate with guests and enhance the overall experience at the resorts.

The Process:

1. Research and Inspiration – I started by researching the themes, branding, and audience demographics of both theme park resorts. This research provided valuable insight into the type of entertainment that would appeal to their guests, ensuring that my concepts aligned with their target audience and park identity.
2. Character Concept Development – A core component of the project was creating original characters for the live shows. I worked on developing detailed character profiles, ensuring that each one had a distinctive personality and backstory that tied into the broader theme of the park and shows. These characters were designed not only to entertain but to become memorable icons for the parks’ guests.
3. Show Concepts – I created the storylines, structure, and key moments for two live shows, each tailored to the unique atmosphere of the respective parks. The first show focused on high-energy, interactive entertainment, while the second incorporated theatrical elements, with a strong emphasis on visual storytelling and guest interaction. Both concepts were designed to maximize audience engagement and create immersive experiences.
4. Visual Design – In addition to developing the story and character concepts, I worked on the visual design of the shows, producing concept art that brought these ideas to life. This included stage layout designs, costume sketches, and set design concepts, ensuring that the visual aspects would complement the narrative and enhance the overall guest experience.

Outcome: The final proposal featured original character designs, immersive storytelling, and well-planned show structures. These concepts were presented to stakeholders at the theme park resorts and were well-received, contributing to future discussions on their entertainment offerings. The combination of creative character development and visual design ensured that the shows were dynamic and aligned with the parks' goals for guest entertainment.